Facebook remarketing is a form of marketing that involves using Facebook ads for retargeting people who are already somewhat engaged with your brand. You do this by placing cookies on their computers and tracking the things they're interested in.
For example, if someone spends a little time on the checkout page of your website with a specific product (or category of product) in their shopping cart, you can then subsequently show them that same product or a similar one. This ebook will give you the important reasons why you need remarketing to scale your income.